
About AIM
The Alliance for Immersion in Museums (AIM) is a coalition of museums and media producers from around the world, working together to address current topics of relevance to our communities via immersive digital experiences in museum settings.
AIM envisions a future where museums can leverage digital immersive technologies to enhance visitor experiences, foster learning, and share content across institutions, driving innovation in the museum field.

Core Values

Collaboration
Working together to enhance the collective knowledge of museums and media producers.
Inclusivity
Supporting museums at all stages of digital immersion, regardless of their current technological capabilities.
Innovation
Promoting creative uses of technology that serve educational and cultural purposes.
Transparency
Ensuring that AIM’s processes, decisions, and core software / tools are open and accessible to all members.
Find Inspiration
Explore a gallery of innovations shaping the future of visitor engagement.



